9/18/2023 0 Comments Bing ads editor![]() ![]() Now, I’m not saying that Bing won’t catch up but, for the time being, their remarketing section needs some work. Right now, Google takes the cake for speed, targeting and their offline Editor. There’s a significant difference between the remarketing functionality in Bing vs AdWords. If you plan on remarketing, AdWords functionality is far superior. There are also more options for extensions here which boosts visibility. Google is a great option if you want to reach more people and hope for an ad platform that’s easier and faster to manage. You have to decide if the time lag is worth the savings. You’ll reach less people, but potentially get more for the money you spend. If you have less money to spend or work in a competitive industry, Bing might be a better option for you. ![]() Hopefully, documenting those differences will help you adapt faster to one platform or the other and prepare you for laying out your future marketing plan. When I first created a Bing Ads account, I noticed some major differences between Bing Ads and Google AdWords. We need to know which work best for which industries, demographics and, of course, budgets. As a digital marketer, it’s so important that we test different advertising platforms for our company and our clients. ![]()
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